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STORY OF VAELLA

HERE AND NOW

How many times have you noticed, when shopping for clothes, the fit always feels too short or loose?

What Vaella does and where did it all start?

 

2014

The Vaella idea for apparel originated when our founder was looking for a dress shirt for work and could not find something proportionally suitable for his tapered frame, slim waste and long arms and back.

The challenge comes from creating perfect shirt dimensions and patterns. The smaller sizes were tapered enough however, these remained too short from the hem and sleeves. Alternatively, with the larger sizes the length was enough but the overall dimensions were disproportionate for a tapered bodytype.

At the end he had to compromise due to the fact that the alternative shirt options were not suitable for his style at the time. 

One year later our dream was realized 2015 when our first collection hit production and was sold through our first local retailer Cartel, in the city of Tampere, Finland. 

 

RESULT

Nowadays Vaella is creating clear-cut design with tapered fit when the apparel is the most suitable for the Skandinavian bodytypes.

 

Sizing

IDEA

Our idea is creating clear-cut design with tapered fit when the apparel is the most suitable for the Skandinavian bodytypes.

Formula = length + 300mm - 600mm  and width – 200mm - 400mm.

T-shirts / Sweatshirts 

Size Chest
S 92-96
M 96-100
L 100-104
XL 104-108
XXL 108-112

 

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