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STORY OF VAELLA

HERE AND NOW

How many times have you noticed, when shopping for clothes, the fit always feels too short or loose?

You are lucky if this is not the case for you. Unfortunately, most people face similar challenges.

It’s hard to find the perfect piece as one pattern does not fit everyone.

What Vaella does and where did it all start?

 

2015

The Vaella idea for apparel originated when our founder was looking for a dress shirt for work and could not find something proportionally suitable for his tapered frame, slim waste and long arms and back.

The challenge comes from creating perfect shirt dimensions and patterns. The smaller sizes were tapered enough however, these remained too short from the hem and sleeves. Alternatively, with the larger sizes the length was enough but the overall dimensions were disproportionate for a tapered bodytype.

At the end he had to compromise due to the fact that the alternative shirt options were not suitable for his style at the time.

 

IDEA

So was born the idea of creating clear-cut, tapered apparel with unconventional dimensions most suitable for tall and slender bodytypes.

Formula = length + 300mm - 600mm  and width – 200mm - 400mm.

The final decision was to produce all products in Finland to ensure the quality and support local production.

 

Sizing

Men's sizing 

T-shirts / Sweatshirts 

Size Chest
S 92-96
M 96-100
L 100-104
XL 104-108
XXL 108-112

 

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